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Notebook or Desktop?
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In your quest to purchase the best PC for your money, your first decision is whether to buy a Notebook or a Desktop. The Notebook form factor offers the following advantages over the Desktop:
If you're contemplating buying a PC (or gifting one), any time is the right time! Vendors are clamoring to get your attention with discounts, freebies and add-ons! So go get tempted! We help you choose the RIGHT Computer (Branded/ Assembled Desktop/ Notebook) for your specific needs Check out our PC Buying Section for a simple, tried and trusted PC Purchase model! Unable to decide whether to purchase an Assembled or a Branded Desktop PC? Check out this link! The question is not merely whether you want to splurge on a dazzling Notebook: the question also is whether you really need all these features! Maybe, maybe not! If you do not, you ought to seriously consider a Desktop instead, as it has the following advantages over the Notebook PC:
There are a few other important factors that you must consider, before buying a PC - Branded/ Assembled Desktop or Notebook. Here is a listing, with a brief explanation of each factor:
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Obviously, all these factors may not be important to you. For example, you may not be concerned about Space requirements at all. Your neighbor, who is planning to gift a PC, may not be concerned about Specs-Usage, Warranty Terms or Service Standards as much as you would be, had you been choosing a PC for your own use. Again, while the power supply at your place of work may be excellent, it may not be so at someone else's place of work. Such factors are subjective: what is most important to you could be least important to someone else, and vice-versa! To add to the confusion, the specifications of many of these factors are subjective (non-quantifiable) too. Perhaps the only two truly quantifiable factors in the list above are Budget (in terms of the price) and Warranty Terms (in terms of number of years of warranty). You simply cannot quantify Service Standards or Specs-Usage! With that being the case, the Brown-Gibson offers a simple, intuitive yet accurate method for arriving at a decision. It is based on paired comparisons, with a higher preference (between any 2 factors or 2 models) being given a 1 and a lower preference being given a 0. And if a pair of factors are equally important, both of them are assigned a preference of 1. From the Preference Table that is thus formed, the Decision Weights and the Subjective Factor Weights are determined and in the final step, the Total Weight of each short-listed model of PC (Notebook or Desktop or a mixture of both) are arrived at. The higher the total weight, the more suitable the model is, to your specific set of preferences! To assist you with the Brown-Gibson model, we have solved a case from scratch. It explains how to use the Brown-Gibson Model, in a step-by-step manner. You are welcome to download the example Excel file. Click here to download free, the Brown-Gibson Example File. Start by reading through the Tab "Legend", then go on to the other Tabs, understanding the working of the Model. The final steps of the case are briefly reproduced below: we consider 7 Decision Factors and 5 PC models (including 2 Notebooks) in our illustrative example:
Five models of PCs (including 2 Notebooks) have been short-listed. Their specs with respect to each of the 7 Subjective Decision Factors are presented in the Tables below:
For the above Decision Criteria and Model Specifications, application of the Brown-Gibson Model gives the following Decision - the link above contains the complete method of solving the problem.
As per the Brown-Gibson Model therefore, the best PC and therefore the best decision is Model 2, which has the following specs:
This is very closely followed by Model 3, which has the following specs:
Once you are familiar with the working of this model, you may create your own Spreadsheet, adding/ deleting other factors that have not been considered here - the solution process is the same, whatever be the number of decision factors or short-listed models. In fact, you may use the Brown-Gibson model for any purchase decision - automobiles, TVs, Home Theatre Systems, whatever! All that you need are;
Now that you have downloaded the example Brown-Gibson Model and understood how to fill it in with your preferences and thereafter, to interpret the final solution, you are ready to apply it to your situation. The working Brown-Gibson Decision Model Spreadsheet is priced at US$ 4.95. Click on the secure PayPal link below and download your password-protected, working Brown-Gibson Decision Model Spreadsheet! We will supply you the password, so that you are able to put it to use rightaway! All you need to do is put in your decision and subjective weights and let the spreadsheet give you your answer! Note, that this is a protected spreadsheet - the cells for inputting your priorities alone can be written on/ deleted! When prompted to, save the Microsoft Excel file "Brown-Gibson Decision Model Example.xls" to your Hard Disk.
NOTE: Do not delete any of the four Worksheets in the Excel file! If you do, you will have to download a fresh copy, to apply the Brown-Gibson model all over again to your decision-making exercise! On the other hand, if you would like us to do the analysis for you, our charges are US$ 9.95. To complete the analysis on your behalf, we require the following information from you:
What we deliver are;
Click the correct option in the secure PayPal Dropdown Menu below!
Click here to download the password-protected, working Brown Gibson Decision Model Spreadsheet The Brown-Gibson Decision Model is a tried and tested model for decision-making. A number of universities and organizations have used it successfully in various situations and conditions. Besides this, a number of papers/ research projects have also applied it successfully. For further reading, check out the following select links: The Source Selection Evaluation Decision Support System Purchase Modern Production/ Operations Management by Elwood S. Buffa (original publishers Wiley). It probably has the best coverage of the Brown-Gibson Model amongst text books. |
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